Theorizer. Storyteller. Partner.
Up Close & Personal
First, a disclaimer. I’ll brag about me on this page.
When I turned 41, I felt that the time has come to do what I always wanted. Create content and help small businesses market their products or services. In other words, spin off a content marketing agency. I considered that to be the natural next step for a career that has been founded on 17 years of writing experience. But before jumping on to what I did, here is a piece of me that clears up why I got into writing at the first place.
A piece of me
Throughout my school, I was popular among my mates for two reasons: I used to listen and say only what my circle of friends wanted to hear. During the storytelling classes, I used to be in control. I knew I would keep the audience captivated in my style.
At home, I spent the most of my time reading storybooks. When my English textbook used to get over, I used to turned toward my father’s personal library. I was blindly in love with stories.
When I was in college and studying commerce, the professors got busy with bank reconciliation statement and balance sheet, and I got busy with Shaw and Yeats. I was too intrigued by Yeats’ thought and tried to decipher what he might have felt when he wrote, “Tread softly because you tread on my dreams.” No award for guessing the outcome, I brought home respectable score in English. I thought, had I focussed more on Mathew Arnold I could have easily bagged an additional 10%. Let us not drive the discussion toward my score in other subjects.
I decided that I would take up a course in which I could express my thoughts either in words or images or videos. After completing a short-term diploma in Advertising and Marketing Management, I got enrolled for another diploma in Multimedia.
While I was midway through the second course, I got my first call. Read on to know how it reeled.
In the early August of 2000, when I was called out from my video editing class, little did I know that I would get an opportunity I have waited for since my 7th standard. I got my first job as a creative executive with a BTL agency. Whether a print brochure or a digital brand portfolio, I used to write for all that came my way. Add to them, a series of corporate videos and couple of instructional VCDs, and there you would have found me keying the way to the town. Needless to say, I was loving that. But I had a craving for more.
The opportunity knocked a few years later. I moved to a different city, picked up a new job with a tech magazine, and got myself an editor who was as strict as my school headmaster. My assignments were to follow new developments in the field of technology, pursue them to draft a story, flesh a feature out of it, and in parallel, contribute to the “Tips & Tricks” section of the magazine. Although the task list was shorter than the previous job, the magazine had enough wheels and levers to stretch my creative and analytical faculties. And it also had my editor, who was never shy to share her impassioned view on my usage of the comma. All I could say, I was getting trained well.
As natural as it could have been, my following job switch landed me the role of an editor. It was a KPO offering content services to e-retailers. My job was to closely understand a brand’s product and style guide, train my team of writers on both of them, and guide my team to write SEO product descriptions. The time was around 2006-2007. SEO was picking up at a neck breaking speed, the content market was getting filled with black hat SEO practices, and my clients were hell bent to keep their product pages clean yet search engine optimized.
That was the time when I started readying my team to create contextual, relevant, and engaging content. By the time Google introduced its biggest change in the search algorithm, titled Hummingbird, my team was already prepped up to perform in the changed environment.
Since then, for about eight years and in a couple of different organizations, I coached several teams of writers to draft inviting e-mailers, compose captivating blog posts, and craft winning product descriptions. I always felt I should have done more. Not only work for the internationally popular brands but also for the smaller ones who are balancing their regular operations and content needs. I finally made a decision. I had quit my job and started on my own.
Currently, I am looking into a few accounts where I am helping my clients in framing their content strategies, planning content requirements, and creating content to fuel their inbound marketing practice.
If you think, you need a bit support with content to achieve your existing marketing objectives, feel free to email me or leave your detail with what you want below. I will get in touch in within 24 hours